With a professional background in retail buying but a passion for golf, Caroline Shukla left the fashion industry and founded Skratch Women in 2021 with a mission to inspire, encourage and support inner-city women to enjoy the skill of golf for both personal and professional gain.
Caroline started her golf journey as a child. Having always been around family members playing the sport, swinging a golf club came easily to her and in her 20’s when she decided to pick-up the skill full-time with professional coaching to support her. As a result, she noticed a change to her mental and physical wellness which came with the opportunity to enjoy regular mid-intensity exercise and the great outdoors.
Playing golf as a young woman is no easy feat. It is currently an extremely under represented demographic which makes encouraging participation a difficult task. Associated with historic male traditions and rigid rulebooks, golf is not necessarily seen as a modern women's game. However, Caroline is passionate about redefining the image of golf and advocating the personal and professional benefits of the skill so women can enjoy it in the same way many of their male counterparts do.