With a professional background in retail buying but a passion for golf, Caroline Shukla left the fashion industry and founded Skratch Women in 2021 with a mission to inspire, encourage and support inner-city women to enjoy the skill of golf for both personal and professional gain.
Caroline started her golf journey as a child. Having always been around family members playing the sport, swinging a golf club came easily to her and in her 20’s when she decided to pick-up the skill full-time with professional coaching to support her. As a result, she noticed a change to her mental and physical wellness which came with the opportunity to enjoy regular mid-intensity exercise and the great outdoors.
Playing golf as a young woman is no easy feat. It is currently an extremely under represented demographic which makes encouraging participation a difficult task. Associated with historic male traditions and rigid rulebooks, golf is not necessarily seen as a modern women's game. However, Caroline is passionate about redefining the image of golf and advocating the personal and professional benefits of the skill so women can enjoy it in the same way many of their male counterparts do.
Location: South London
Industry: Retail
Job Title: Food Buyer
Handicap: No official one right now, but ask me in 6 months!
How she got into golf: My dad used to take me around the golf course when I was younger but I was never really hooked at that age, I think in part due to lack of a girls community back then. I play when I go home and abou
Location: South London
Industry: Retail
Job Title: Food Buyer
Handicap: No official one right now, but ask me in 6 months!
How she got into golf: My dad used to take me around the golf course when I was younger but I was never really hooked at that age, I think in part due to lack of a girls community back then. I play when I go home and about 1.5 years ago after a half-decent round I decided to challenge myself to give it a proper go and see where it could take me!
Why she's passionate about getting more women into golf: Since turning my focus to golf I've enjoyed the mental and physical challenge of the sport and doing it alongside likeminded women. The biggest reward for me is introducing girls to the sport who had never even considered it, either because they don’t know anyone else who plays, they don’t know how to get started, or perhaps their only exposure has been through a predominantly male dominated environment that don't offer the same learning opportunities that Skratch supports through their female community.
Location: South London
Industry: Finance
Job Title: Marketing Director
Handicap: 17.8
How she got into golf: My dad has always played but when I saw my mum take the sport up at the relatively late age of 40 it inspired me to give it a go. I started by hitting a few balls around the course when I was with my parents and it grew from there!
Wh
Location: South London
Industry: Finance
Job Title: Marketing Director
Handicap: 17.8
How she got into golf: My dad has always played but when I saw my mum take the sport up at the relatively late age of 40 it inspired me to give it a go. I started by hitting a few balls around the course when I was with my parents and it grew from there!
Why she's passionate about getting more women into golf: As someone who has spent their whole career in the male dominated world of finance, I'm passionate about getting more women into golf because it fosters crucial networking opportunities in business, providing a unique environment for relationship-building and deal-making. Beyond the boardroom, the game instills confidence to navigate challenges and promotes a sense of accomplishment that transcends into professional and personal spheres. I'm really proud to be an ambassador for Skratch Women this year as we work to encourage more women to embrace golf by promoting a sport we're passionate about and empowering women to excel both on and off the course.
Location: North London
Industry: Tech
Job Title: Senior Group Product Manager
Handicap: Don’t have one yet
How she got into golf: My dad. He literally booked me into a residential golf school 3 years ago frustrated that he couldn’t play with me during covid, so I got thrown into an intense deep end of learning, ended up loving it and haven’t
Location: North London
Industry: Tech
Job Title: Senior Group Product Manager
Handicap: Don’t have one yet
How she got into golf: My dad. He literally booked me into a residential golf school 3 years ago frustrated that he couldn’t play with me during covid, so I got thrown into an intense deep end of learning, ended up loving it and haven’t looked back! I didn’t know any women under the age of 60 that played golf until I came across Skratch Women and it’s been lovely getting to know and play with women of a similar age. I’m very much still on my improvement journey but eager to get a formal handicap soon. I’m also very excited to be our first North London Ambassador to grow our relationships and events with clubs North of the river.
As we spread our roots from our international hub in London, we now have ambassadors far and wide. Ellen will be launching Skratch Australia in Sydney this Autumn 2024, which will see huge growth with accessible venues and great weather all year round!
Get in touch if you would like to be a licensee of Skratch Women.
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